A simple, predictable workflow.
We protect your timeline and budget with a structured approach. Every project—from a quick MVP to a complex modernization—follows a clear path from chaos to code.
How we get from idea to shipped product
From the first workshop to long-term support, you always know what's coming next.
Discover
We start with a workshop to understand your business goals, constraints, and existing systems. We don't write code until we know exactly what problem we're solving.
Plan
We define the technical roadmap, prioritize features into a strict scope, and provide realistic time and budget estimates. Success metrics are agreed upon here.
Design
We create user flows and high-fidelity mockups. You validate the interface and experience with key stakeholders before development begins.
Build
We develop in weekly sprints using modern tools (React, Node, Postgres). You get regular demos to see progress and provide feedback on working software.
Launch & Grow
We handle the deployment, set up monitoring, and ensure a smooth handover. Post-launch, we stick around for maintenance and future iterations.
No black-box development.
We believe anxiety comes from not knowing. That's why we over-communicate. You aren't handed off to an account manager; you have direct access to the senior engineers building your product.
We work in weekly cycles. You'll receive a concise update every week outlining what was done, what's next, and any blockers. We typically use tools like Slack for daily chatter and Linear or Trello for tracking tasks transparently.
You see the product evolve. Instead of a "big reveal" after three months, we give you access to staging environments so you can touch and feel the progress as it happens.
What timelines usually look like
Timelines vary by scope, but here are realistic ranges for typical projects.
MVP for Startups
First version often launches in 6–10 weeks, depending on complexity.
Custom Web Apps (SME)
Initial release commonly takes 8–16 weeks, including data migration.
Modernization
Stabilization in 4–8 weeks; deep refactoring over several months.
AI Integrations
Prototype in 2–3 weeks; production rollout in 4–8 weeks.
What we need from you
One Decision Maker
A single point of contact to approve designs and features prevents 'design by committee' delays.
Timely Feedback
We move fast. We need your feedback on demos within 24-48 hours to keep the sprint momentum.
System Access
For integrations or modernization, we need access to existing APIs, databases, or documentation early on.
Clear Constraints
Be honest about your budget and deadline. We can only optimize for what we know.
Quality and launch
Testing & Stability
We don't ship broken code. We use automated tests for critical business logic and perform manual QA on every feature.
Before the public sees it, we deploy to a secure staging environment where you can test everything safely.
Safe Rollout
Launch day shouldn't be scary. We set up comprehensive logging and error monitoring (like Sentry) so we know if something goes wrong before your users do.
We typically recommend a "soft launch" to a small group of users first to catch edge cases.
Continuous Improvement
Software is never truly "done." After version 1.0 is live, we shift gears to support and growth.
Iterate
We analyze real user data to decide what features to build or improve next.
Maintain
We keep dependencies updated and fix any bugs that appear in the wild.
Handover
If you hire an in-house team later, we train them and hand over the codebase cleanly.
Process FAQ
How do you handle changes in scope?
If you want to add a new feature mid-project, we swap it for something of equal size in the backlog to keep the budget fixed, or we quote it as an addition.
Can you work with our existing designers or developers?
Yes. We are happy to implement designs from your team or co-develop alongside your engineers.
What if we don't have a clear spec yet?
That's common. We start with the 'Discover' phase to help you write the spec before we commit to a build estimate.
Do you work in our time zone?
We structure our work asynchronously but ensure we have overlap hours for meetings and urgent syncs.
Ready to start a project?
Tell us about your idea or current system. We'll walk you through how our process would work for your specific situation.